What Is Search Engine Optimization (SEO) And Why Is It Important
Search engine optimization (SEO) serves a big part when it comes to the success of any online business. Every webmaster should understand what SEO is, how it works and the traffic it can potentially generate for your site.
In this SEO guide you will learn:
What is SEO?
- Why is SEO important?
- SEO is Both Science & Art.
- What are the main stages of the Search Engine Optimization process?
- The Future of SEO
- Why get SEO Services?
What is SEO?
SEO means Search Engine Optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results.
It is a great way to increase the quality of a web site by making it user-friendly, faster and easier to navigate.
SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.
Why is SEO important?
In today’s highly complex market, SEO marketing is more important than ever. Search engines serve hundreds of millions of users each day. Users (possible prospects) searching for solutions and insights into their problems.
If you have a website, blog or online store. SEO, when done right will provide your site free highly targeted traffic for search engines.
With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.
Local SEO targets advancing your computerized properties for a particular region, so individuals can discover you faster, Web optimization experts do this by advancing the brand’s site and it’s frameworks, including nearby references and backlinks, just as local postings significant to the area and business division a brand has a place to.
SEO is Both Science and Art
When first thinking of SEO what mostly comes to mind is that its pure science. So many statistics must be done. With Google updating its algorithm almost every now and then. There’s no guarantee of how long your site will stay there. With so much money invested in SEO education. Courses showing left and right. Neil Patel posted another SEO video. It just never ends. But, what most people don’t understand is that SEO is both Science and Art.
The Majority of SEO firms tend to focus mostly on the science of SEO, calculations, predictions, statistics, the list goes on. What they tend to forget is that Google is also run by People.
That’s where ART comes along. The Secret Sauce of SEO is psychology. Yes, you heard it right. It’s psychology. Let me ask you have you ever wondered why Google seems to favor old articles? To answer that let me tell you a story. Earlier this January I did some research on a topic that I was very curious about.
It had been on my mind for so long. That I just had to Google it up. So I did, and low and behold I found a very old article post dated back to early 2002. Boy, was I shocked by that discovery. An article posted 18 years ago ranks at the top of the first page. I had to see it to believe it. I wondered what might be in this article that made Google heavily favor it? What I saw inside shocked me.
The article had no statistics, it had no graphs or even pictures. It was just a plain article. So I read it. It turns out the article contains great insight about the topic that I was interested in, and it tells a great story of what was happening at that time.
Remember this always, Google is managed by people as well. People need stories, people need insights and people need genuineness. With so many articles and websites posted left and right. With so many spams and bots.
Science alone can only get you so far. Therefore you must apply both science and art when it comes to SEO.
When optimizing your website for search engines knowing applying both science and art is a must.
What are the main stages of the Search Engine Optimization process?
- Technical SEO: With technical SEO you can ensure that search engines will crawl and index your website without any issues.
- On-site SEO: Rules to apply on your site and content to make it search engine friendly.
- Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results.
The first stage in the SEO process is called technical SEO. As the name implies, technical SEO has nothing to do with the actual content of a website or with website promotion methods. It has to do with settings you need to configure to make the job of search engine crawlers easier. Usually, once you get your technical SEO correct, you may not have to deal with it again.
On the other hand, if you have problems with crawling and indexing, it can negatively impact your rankings. To perform a technical SEO audit review and ensure that everything is working as expected, read our Technical SEO Guide.
The second stage is On-Page SEO. On-Page SEO has to do primarily with the content and other elements found on a page.It is at this stage that you will deal with website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data markup and other techniques that can send the right signals to search engines.
The third stage is Off-Page SEO.
Besides the changes, you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site SEO techniques.
The Future of SEO
With the recent update of Google’s algorithm. Digital Transformation Experts in the Philippines, where there are excellent SEO experts, are shocked and much more focused figuring out what Google has been really up to.
Since people want information fast. They need websites and content that load fast and easily deliver what they seek. The future of SEO is within the understanding of the user’s deep psychology.
SEO professionals are now magicians that need to be able to empathize with humans and understand psychology to successfully deliver a full search strategy. Considering what target audiences will actually search for and what compels them to interact with a brand and product will be necessary to fully engage audiences.
Why get SEO Services?
SEO Is Not A Cost But An Investment
Ever heard the saying, ”Success doesn’t happen overnight?” It’s the same with SEO, success here doesn’t happen overnight. SEO requires your attention and focus, and the results can even take months to years. Depending on how your SEO work is. But, the long-term benefits are unmatched.
SEO Goes To The Heart Of Your Business
SEO is like heart surgery. If organic search is responsible for more than half of your website’s traffic, SEO lies at the heart of your business. Without a good heart surgeon, you could die.
Without a specialist handling your SEO, your business could just vanish in thin air. Just as you’d seek for the best heart surgeon to operate on you, you should seek out the Best SEO consultant or strategist, rather than trying to do it yourself!
SEO Brings New Opportunities in the Table
High-quality SEO always seems to find a way of discovering and leveraging new opportunities for brands to, not just be discovered, but for it to shine. With SEO even brands never heard off are popping out of nowhere.
SEO Provides Endless Opportunity
According to Seotribunal, “Google receives over 63,000 searches per second on any given day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day”
On average Google receives 5.6 billion searches per day. That’s a billion searches per day. Think about it, the best traffic is Organic traffic. That can only be found in SEO.
The majority of people see SEO as a quick fix, it’s not. SEO takes time, results won’t come overnight. It takes a lot of effort and discipline to learn and implement SEO. But when done right SEO will serve you for decades to come. SEO is the best investment when it comes to the world of digital. If you’re having a hard time learning SEO, it’s better to get the work done for you by Experts.