Why You Need Professional Website Content Services During This Pandemic Crisis
Content Writers PH | Why You Need Professional Website Content Services During This Pandemic Crisis | Content is the core ingredient of powerful marketing campaigns. Are you maximizing the power of your website content today? Now that everyone has acknowledged the importance of one’s digital transformation expert and his seemingly voice-calling-in-the-desert stance, let’s go one notch higher with the importance of content for your website.
As a new company in the world of digital, I know you’re unlike any other business.
- You’re a game-changer.
- You’re an innovator.
- You challenge the typical norms.
- You have something that the world has never seen before.
- You aim to have a significant impact on the lives of millions of people around the world.
But, how do you do it?
As someone who’s probably new to the world of digital, you’re often told all you need is a website and social media pages. Wrong! Let’s say, you already have a website or a social media page, great. But, how do you actually get people to visit it?
How do you make them keep coming back for more? How do you make them repeat customers? The harsh truth about the world of digital is that you’re battling against everybody. That’s hundreds of thousands or millions of them!
Back then, you were only up against local businesses. Now your possible customer has the option to choose between your goods or services and the rest of the world.
The World of Digital opened up great opportunities for those who have been there ever since it had started, but as every new industry rises the structure has always been the same, and that is everyone who started first gets all the opportunities.
But there is a way for you. For someone who has just entered the digital game to compete and steal the opportunities of those at the top, you have a tool.
It is called Content Marketing.
In January 1996, Bill Gates wrote the following essay titled “Content is King”, which was published on the Microsoft website.
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting,” he said.
Gates added, “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.”
In a sense, the Internet is the multimedia equivalent of the photocopier. It allows material to be duplicated at low cost, no matter the size of the audience.
Anyone who has worked alongside or has otherwise interacted with a Digital Transformation Expert or Top Content Outsourcing Firm is almost certain to be familiar with the oft-repeated saying that follows: “Content is King.”
Fresh Website Content Improves your Online Authority
The updated phrase “Fresh Content is King” stated the many benefits received by websites that feature fresh, new content on a regular basis.
While the existence of a catchy expression might be convincing enough for some, it’s nonetheless worth exploring the many reasons why fresh content is so critical for your website and SEO. Your chances of becoming a high authority website in your niche will increase if you have valuable content on your site on a particular subject.
When you have great content on a given niche topic, your online authority becomes stronger, quickly enhancing the trust of your website. When users start to trust your website, they are likely to purchase more from you.
Your consumers want to know that they are dealing with a digital transformation expert who knows the ins and outs of the industry. This is the reason fresh website content is important.
Fresh website content, combined with content marketing will allow your brand to demonstrate its expertise in the field while providing valuable knowledge that can help readers make a more educated purchasing decision.
Think of it as this. You write it one time, then it serves you for years and decades to come.
The Benefits of Content Marketing
Behind every great brand is a wealth of valuable and relevant content that truly connects with their company’s audience.
Great website content will help you build trust with your leads and customers. When consumers consume your content, they start to develop a liking of your brand. Once they find the content engaging, informational, and valuable, they will start to think the same things about your business.
The more value you provide with your content, the easier it is to build trust with your targeted audience.
Great Content Leads To Better Conversions
If you already have an audience great content can easily convert them from your regular readers into buyers.
Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers.
Not only are you working to build trust and relationships, but you are also encouraging conversions by giving consumers the needed information for them to make an educated purchasing decision. To better optimize your content for conversions, be sure to include a clear call-to-action (or CTA).
Your CTA tells the reader what they need to do next, guiding them to the next step in the conversion process.
Whether converting means making a purchase, getting more information, or contacting your sales team, it’s important to make it clear to the reader within the content what you want them to do next.
Content marketing helps you set yourself apart from competitors.
In the busy digital marketplace, it’s vital that your small business differentiates itself from competitors. This is the importance of content marketing.
Content marketing is an effective way that small businesses can work to set themselves apart from others in the industry and show what makes their company special.
The topics that you create content around and the value of the content you provide can mean the difference between a consumer choosing your brand over a competitor’s.
For instance, if a buyer is doing research about their challenges and certain products that can help solve those challenges, they will be more inclined to work with the business that’s provided them with helpful information.
Your leads and customers want great content!
Why is content marketing important? Well, your leads and customers want to read great content. In fact, 20% of the time that internet users spend online is spent just reading content.
And if you’re thinking that people don’t want to spend time reading content from brands, think again. 80% of internet users like to learn about companies through the custom content they provide.
Why You Need To Outsource Your Website Content
According to Philippines Digital Transformation Expert Homer Nievera, who owns and manages a network of niche content sites such as Negosentro.com and WorldExecutivesDigest.com, has seen the rise of niche content and guest postings as an SEO strategy as far as 6 years ago when he started to build his network of blogazines.
His strategies in acquiring hundreds of content contributors worldwide has allowed him to scale his content network without employing a single permanent writer or editor.
Outsourcing Your Content Writing
Your lack of time is usually the reason for your lack of productivity. Luckily, if you have more money than time or literary skills, you could pay someone to write your articles for you. There are also good student writers out there. But the question is, do you have time to curate the good ones?
This service is better outsourced at very minimal rates. Just make sure that you get niche content as having general content simply makes you a generalist and would not be able to attract the audience you prefer to go to your site.
The Power of Highly Targeted Content
Content Writers PH helps you develop a highly-targeted website content along with a compelling narrative that not only highlights your story, but also creates an emotional connection between your target market and your brand. Content Writers PH Crafts Laser-focused Content Marketing Strategies for your business as well, because the best content can only take you so far.
But, The Best Content combined with The Best Seo is your winning formula for your digital success. It secures your content in the short-term and the long-term. Remember great content compels your readers to take action! While great seo is the reason why you even get discovered in the first place.
If you are ready to have content that not only builds trust with your audience but also improves your overall digital success, Let’s talk.
Checkout our rack rates for writing services here.