The Importance of Content Marketing in SEO
ContentWritersPH | The Importance of Content Marketing in SEO | Have you ever asked yourself how does Content Marketing work and how important Content Marketing is for your Search Engine Optimization strategy to work fully?
What is SEO? It is the process of optimizing your website to get organic traffic from the search results page of the likes of Google.
Every time SEO is mentioned, what comes to mind are so called magic keywords that people supposedly search. And once you are able to relate these to your site, it pushes traffic to your site.
But what most do not know is that there is a monster out there. One that gives lifeblood to all websites, and one that fuels SEO itself. One of the secret weapons of digital marketing experts out there is actually Content Marketing.
History of Content Marketing
Have you ever heard the phrase, “Content is King?” I’m sure you have. However, did you know that Bill Gates was the one who popularized that? I know you’re probably shocked but it’s the truth.
According to Medium, In January 1996, Bill Gates wrote the following essay titled ”Content is King” which was later published in the Microsoft website.
Bill said: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment. When it comes to an interactive network such as the Internet, the definition of content becomes very wide.”
In 1996, Bill Gates predicted the future of the internet. It’s amazing to know that many things has happened on the internet in the past three decades. There’s the rise of social media, blockchain, AI, and other things that have been making waves in the digital world.
As digital transformation becomes the buzz these days, one fact still remains that is —Content is Still King.
Content is important in SEO as much as keywords affect search results in Google. It is the lifeblood of search. Even with more powerful algorithms that use a slew of behavior targeted programs, producing excellent content has still become the art that mixes with science that SEO is.
The Power of Content Marketing
By just starting with unique content published consistently with 300-600 words, internal links to other relevant content and well-placed keywords will help the site to rank organically for relevant search terms and keywords. The real secret to content are Consistency and Relevance. By consistently creating and publishing great content that are relevant to your target audience, this will help your site build domain authority that opens up opportunities for it to build a good backlink profile. What this really means is that Google will see more relevant content for your target audience and recommend your site to searchers on its search engine.
Content Marketing Encourages Engagement
Good content often encourages your site followers to engage with your brand. When the content is really good, the users will visit your site instead of consuming event somewhere else. Having great content will help users understand your brand’s message and perhaps even leave a comment or share your masterpiece of content to others. To further encourage engagement with your audience and develop a relationship with your consumers with content marketing, you must make sure that all content posted on your site are easily shareable.
It Helps Generate New Leads and Sales
By producing good content, it helps create brand awareness and domain authority even on a very saturated market. Here, your chances of generating new leads and better conversion into sales gets higher as new consumers get exposed to your brand.
Can Help Add Value to your Products/Services
We know that many content on social media are full of inaccuracies and even scams. Just by being genuine with your content will help increase your website’s value compared to other sites. Your products or services will be seen as unique and authentic compared to others.
Conclusion Remember that a website’s destiny can be changed just with a single article. If you have been committed to create one good content article a week, you would be having 52 new attention grabbers yearly. It’s just a numbers game. Be consistent and relevant and your efforts will hit a homerun. That’s the power of Content Marketing.